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Gaming & Esports Consulting Firm with over 16 years of experience in the gaming & esports industry.


We’re gamers at heart.

RSS ARCHIVE – The Esports Observer
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We create history

Let's go back in time together

We’re gamers at heart.

Connecting the digital with the real.

We’re made of esports founders, marketeers, and gamers with over 16 years experience and are all part of the daily, ever-changing beating heartbeat of gaming and esports.

What Esports is for us?

To us, esports is less of a sport and more of a social experience with entertainment.


Communities of people gather and compete with one another unrestricted by physical borders and societal conventions through identities they create while playing video games.

We love and trust the process.

..and that for a decade by now.

For a different future.

2009. Building a brand.

By 2012, MYM had won more than 500 titles at important major events around the world, including the World Cyber Games (WCG) and the Electronic Sports World Cup (ESWC).

2015. Building a market.

Successfully connected sports with gaming by leading the first football club’s venture into esports.

2016. Building fandom.

Power leveling the digital world: reaching new social media heights and create awareness via quality content and daily social media management.

2020. Pushing boundaries.

Consulting with cross-functional and multidisciplinary expertise in- and about the gaming and esports market.